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Serious seaming is a denim brand that stands out not only in the consistency of its convincing ideas and lifestyle identity, but is also actively committed to product quality and branding. The concept of ES, the aesthetic integration of living in Japan, wabi-sabi (which is an imperfect, gentle, beautiful and unconventional interpretation of things), with the American cowboys of the past. Introduced in 2004, the principle of careful sewing is literally translated as "products are sewn in seriousness. In adhering to this standard, a dedicated and unmistakable pride is the emphasis on the authenticity of its workmanship and commitment. The production of each garment And development, which is supervised by three people, is monitored from start to finish, at every stage: design, sewing, washing.